Interesting typographic animation

Essay questions

Contextual studies..

type lecture notes onto blog

put newspaper article onto blog

5 IMAGES OF MODERNITY!!!! I(geometry)(industrialist)(photography with image)(nitsche)

Submit a 1500 word essay for the 15th of january referenced properly, use a variety of academic sources.

individual tutorials over the next few weeks...decide what question to use and think about what images to use.

1st Q 

.responses to forces of modernity (this q is about moderism key words..modernist graphic design/forces of modernity) forces being industrialisation/ secularisation also.first section would be describing forces of modernity at a perticular time. limit examples that we discuss to 2 or 3 also limit the period we look at dont attmempt to explain the forces of modern from 1800 to 20th century use a specific time choose a style i.e bauhaus.

2nd Q.

pick any aspect of GD that im interested in 200 years to work with. again linked to modern  looking at the way art and designed has changed the world 2 EXAMPLES!! reflecting social or cultural change,,pick your period..a decade and 2 images that reflect the zeitgiest of that period...i.e. russian revolution,(constructivism) however if you wanted to look at some thing more contempary thats ok i.e. looking at graffiti...grafiti is a response to alienation for the black youths in new york.....

3rd Q

essay will be about defininf post modernism and 

4th Q

linked to 31st nov lecture taste and value lecture..fine art ought to be assigned more value than GD? no struggleing for this shoudl be able to find ample research.... key word VALUE...social value money value spiritual value. a few exmaples discussed but not too many

5th Q

on advertising to find quotes from numerous sources to have a balanced arguments. 

http://dessertgirl.blogspot.com/2010/04/inspiration-board-typography.html

5 Images of Modernity

Walter Allner - Fortune

Swiss Modern Design for the chemical industry.

Seminar 4 Semiotics

Semiotics is the science of studying signs

a word
an arrangement of letters
colours
noises

all these can be signs

studying how things mean not what things mean

Ferdinand de Sausse (swiss linguist)

semiotics is about readings cultural codes

systems of signs that link together to create means of communications

fashion reads as a long

all codes rely on a shared knowledge


the word 'Dog' has no relation to an actual dog..people just agreed that dog means dog.

there is no logical between signifier and signified

the signifier - sound image

the signified - mental concept

the relationship is obituary


this is why the more you say or see a word the less meaning it has


typeface is a very important signifier i.e elegant type, aggressive type..BOLD = strong

type needs to signify what its saying.

Seminar 3 Modernism in design

Lecture 3 Modernism in design

Anti-historicism (not looking back)

Truth to materialism – no need to disguise things

Form follows function

technology

internationalism

Bauhaus cultury (form follows function)

Ornament is crime Adolf loos (1908)

Basic Knife fork etc.

Bauhaus main site of moderist design

Brought in san serifs

Bauhaus shut down by nazis

Modernist design, things being mass produced, New materials being used

Internationalism

A language of design understandable by any one

Hary beck London underfround map 1933

Simple not accurate  but easy to follow

Herbert vayers sans serif type

1932 times new roamd

fraktur font 1930’s

modern is not neutral is suggest novelty and improvement

FORM FOLLOWS FUNCTION

Lecture 1 Modernity & Modernism: An Introduction

Lecture 1

Modernity & Modernism: An Introduction

Modernity – industrial urbanisation

Modern art response to the city

Modern art & photography

Ikea, mini skirts – modernism

TATE modern

.The New woman/Spanish pavilion (1937).

Modernity is known to have happened between 1750-1960 we are still believed to be in late modernity/post modernism it  lasted roughly 200 years but there was a rapid change in those 200 years.

Urbanisation began which saw people moving towards Town centres and with this came shopping, cinemas, galleries etc.

The standardised world clock also happened in this period as the world became such a smaller place as people could travel

And with the world clock came shifts in jobs created and holidays in the year.

Enlightenment in the late 18^th century saw science making leaps and bounds.

Secularisation – we see city life exploding making a much denser life style/fragmented, the city life is born.

.Caillebottle ‘paris on a rainy day’.1877

Clothes began to stereotype people

Paris Haussmanisation to redesign paris to ‘modernise’ paris

Crime was rife before redesign.

Potraits of alienisation even though you would have been surrounded by millions of people.

Psychology experiments began on modernity on people apparently the dense life of a city makes people a lot more distracted .

Modernism is city life forced upper-class and lower-class together

Degas (1876) L’Absinthe – a painting about having to get pissed due to you not being able to tolerate your job.

‘kaiserpanorama 1883 – a round viewing device for erotic pictures art in photography’

people prefer to view a modern life through technology rather than enjoy it.

The first cinema had a show with a train approaching the screen and any one that went to watch it ran out of the cinema terrified thinking it was real

Modernism emerges out of the subjective responses of artists/designers to modernity.

Modernist paintings of dense modernist city life attempt to create the psychological experience the subject has rather than what it looks like.

When photography was invented  it captured image perfect, so painting had to adapt to this and have reason to be used.

‘Alfred Stieglitz Flatiron building 1903’

sky scrapers gave us new ways of seeing the world

Paul Citreon - Metropolis 1923

George Grosz + John Heartfield

Marcel Duchamp

Lecture 2 A Medium for the Masses (James Beighton)

Lecture 2: A Medium for the Masses

Origins of GD

GD in relation to Fine Art

GD in relation to Advertising

GD as a tool of capitalism

GD as a political tool

GD as post modernism

GD and social conscience

Bison and horses  15,000-10,000  BC cave painting France

Giotto di bondone betretal 1305 ad fresco arena chapel italy

Illustrates a message in comic strip

1922 –William Addison dwiggins first successful graphic designer gave GD its name

quotes about gd Herbert spencer mechandiszed art

max bill an joseph muller brockman visual communication

steven heller quote

henride Toulouse Lautrec aristide bruant 1893 poster

alphonso mucha job 1898 poster

chalres rennie mackintosh Scottish musical review

peter Behrens aeg 1910

Alfred leete britons wants you 1914

Kandinsky – abstract shapes – geometric elements

Harry beck tube map 1933 london underground map

Simon pattison the great bear 1992 lithgraph on paper

Oscer schlemmer bahaus logo 1922

Cassadre (franch) l’intransergant

British Design took a while to catch up with GD in 1930’s stil using fine art with text

Ludwig vierthaler degenerate art 1936 exhibition poster

Hans schleger eat greens for health 1942

Jospeh renau – industries of war 1936

Joseph renau – starlingrad the new star of freedom 1942

Pere catala ipic lets squash facism

Abram Games festival of Britain 1951

Paul rand jaquline cochran 1946

Helmutkrone for doyle dan berbach think small VW 1959

Peter saville new order blue Monday sleeve design 1983

The face mag cover

David garson loosing sight GD for GD sake

Public Image ltd album sleev 1986

Chumba wamba starving children 1986

Pop will eat itself 1994

Prml scrm

Mark farrow floating in space 1997

The coup party music 2001 Twin towers